Marketing Team Receives National Recognition
NAVC Awards Four VETTY’s to Innovetive Petcare’s Marketing Department
We are excited to announce that the Innovetive Petcare Marketing Department received four North American Veterinary Community VETTY Awards for their work in animal health advertising which included graphic design, digital, experiential, and social media campaigns. The North American Veterinary Community (NAVC) is the world’s leading provider of education in veterinary medicine and the VETTYs is the largest veterinary creative marketing competition of the year. Every year, the Innovetive Marketing team collaborates with our family of veterinary practices and departments to elicit our best-of-the best marketing campaigns for VETTY submission.
Choosing which marketing pieces to submit is never an easy task. After all, our Marketing Department supports not only the Innovetive Petcare brand, but the creative levers that complement our clinics’ new client acquisition, client retention and user experience goals so practices can focus 100% on patient care. From new website rebuilds, to logo rebrands and business development campaigns, our most innovative and memorable pieces disseminated to pet owners, clients and veterinarians were entered for consideration.
Our submissions competed against hundreds of entries nationwide executed between 2020 and 2021, (the 2020 VETTY Awards were postponed due to COVID-19,) and the Innovetive Petcare Marketing Team secured four awards:
Business Development’s “IPC Time” Campaign
This B2B campaign was a magnetic clock enclosed in a vacuum-sealed metal can that told the story of how partnering with Innovetive Petcare gives veterinarians time to do the things they love most.
“Redefining the Veterinary Lifestyle Recruiting Video” for AESC-Chattanooga
A DVM recruiting video highlighting the unique aspects of our specialty and emergency hospital outside the traditional point-of-view for those looking for a new opportunity.
“Welcome to the Neighborhood Flyer” for Austin Urban Vet Center
This new client promotional flyer was sent to local pet-friendly apartments to welcome new residents and their pets to a yappy hour.
“Carolina Animal Specialty & Emergency” Rebrand
This Innovetive Petcare hospital received a logo rebrand which encompassed the mountains that surround them into their design.
A huge congratulations to our Creative Director, Tony Lopez, and the entire Marketing Department (Malia Rivera, Carissa Schildt, Kelsey Steele, and Valentina Giovingo) for bringing our clinics’ brands and marketing ideas to life for the veterinary industry to enjoy.
Vice President of Marketing, Innovetive Petcare
President & CEO, Innovetive Petcare