Innovetive Petcare Welcomes Doc·Side Veterinary Medical Center

Innovetive Petcare welcomes Drs. Irvin Herling and Deborah Tierney, and their fantastic team!

Have you ever seen the breathtaking views of the Baltimore skyline or the sunset over Baltimore’s Inner Harbor? Both are a must-add to your bucket list. While there, you can also stop by one of the newest additions to our family of practices, Doc·Side Veterinary Medical Center!

Baltimore’s vibrant Inner Harbor is “Charm City’s” sightseeing hub. With luxury, high-rise living, breathtaking waterfront views, historical attractions, live entertainment, retail shopping, fresh seafood dining, and spectacular museums and aquariums (home to the Maryland Science Center and National Aquarium), it does not disappoint! The area #1 on the Baltimore Business Journal’s list of most popular tourist attractions.

In the heart of this bustling waterside community, where shipbuilding and steel mills once stood proudly, is Doc·Side Veterinary Medical Center. They have been the only veterinary hospital in the Inner Harbor community since the late 90s. They have a reputation for mentorship and advanced medical care (including advanced soft-tissue and orthopedic surgical services). Dr. Herling first introduced laparoscopic surgeries to the area, performing them since 1997.

Like many sellers, a good word from a trusted friend and peer offered reliable insight into partnership compatibility. We greatly appreciate commendations from IPC partner, Dr. Alan Frank (Hunt Valley Animal Hospital), Jill Krebs (industry accountant), and an unnamed industry consultant. Four themes encapsulate Doc-Side’s choice to partner with Innovetive Petcare…

Culture  ·  Legacy Preservation  ·  People  ·  Promising Future

They allow us to retain our culture to practice as we have the last 22 years. Elizabeth Gibson and Terri Lambe were so awesome in the early decision-making stages and throughout the process. Our partnership with IPC offers us a promising future for growth and balance.

– Dr. Irvin Herling and Dr. Deborah Tierney

About Innovetive Petcare: Innovetive Petcare owns and operates 66 animal hospitals across 14 states that benefit from business management, professional development, and a great support team dedicated to helping veterinary practices prosper and grow. Innovetive Petcare oversees such areas as Human Resources, Recruiting, Marketing, Finance, Payroll, and Operational Support so veterinarians can provide exceptional patient care to clients and pet owners. To learn more about partnership with Innovetive Petcare and their network of veterinary partners, visit


Media Contacts

Mark Ziller
President & CEO, Innovetive Petcare
P: 512.969.6960